Recognized by its well-known catchphrase “Gotta catch ‘em all!” Pokémon is a worldwide phenomenon loved by young and old, boys and girls, alike. It was created in 1996 when Nintendo released Pokémon Red and Green for the Game Boy Color within Japan. In this game, players became trainers whose goal was to defeat the eight gym leaders and Team Rocket, an antagonist organization. The badges received from defeated leaders are then used to gain access to the Elite Four, who, once defeated, will crown the victor league champion. All subsequent games follow this same formula but feature new Pokémon and take place in different regions.
After receiving a positive response to these role-playing games Pokémon Blue was created. Then, both Red and Blue were developed and released worldwide in 1998. Pokémon has since grown to include a trading card game, television and comic series and multiple films. These are all first released in Japan then offered to the world.
Recently, Nintendo released two new Pokémon games for the 3DS: Pokémon X Y. These games once again expand the Pokémon Universe by introducing unexplored regions and Pokémon to the player. It is common for players to buy plushies of their favorite Pokémon as well as PokeBalls: a device used by trainers to capture wild Pokémon. The most popular stuffed plush is Pikachu, the Pokémon companion of Ash Ketchum in the television series. Overall, Pokémon is loved because the game is challenging and the Pokémon are designed to appeal to every aesthetic.